Advertising morality: Maintaining moral worth in a stigmatized profession (With Andrew C. Cohen, Theory & Society, Forthcoming)
Although a great deal of literature has looked at how individuals respond to stigma, far less has been written about how professional groups address challenges to their self-perception as abiding by clear moral standards. In this paper, we ask how professional group members maintain a positive self-perception in face of moral stigma. Drawing on pragmatic and cultural sociology, we claim that professional communities hold narratives that link various aspects of the work their members perform with specific understanding of the common good. These narratives allow professionals to maintain a shared view of their work as benefitting society and to perceive themselves as moral individuals. As a case study, we focus on the advertising industry, which has long been stigmatized as complicit in exploitative capitalist mechanisms and cultural degradation. We draw on 9 total months of fieldwork and 74 interviews across three U.S. advertising agencies. We find that advertising practitioners use narratives to present their work as contributing to the common good, depicting themselves as moral individuals who care about others in the process. We analyze three prevalent narratives: the account-driven narrative, which links moral virtue to caring for clients; the creative-driven narrative, which ties caring to the production of meaningful advertisements; and the strategic-driven narrative, which sees caring in finding meaningful relationships for consumers and brands.
The article is available at this link.
Soldiers of the Cross: The Red Cross and the Genesis of the Humanitarian Field (Sociological Theory, 2016)
Field theory has largely treated the cultural dimensions of social fields as an emergent property of their objective structures. This article reconsiders the role of culture in fields by examining the development of the logics that govern new social fields. As a study case, it focuses on the genesis of the logics underpinning the field of transnational humanitarianism, focusing on the International Committee of the Red Cross (established 1863). The article shows that the Calvinist doctrine to which the early Red Cross activists subscribed motivated and shaped the genesis of the humanitarian field, especially through its convictions about the nature of war, state and society relations, and charity. Activists drew on this doctrine to justify and advocate the establishment of a permanent, independent, and neutral humanitarian field. Based on this evidence, the article argues that preexistent belief systems have a key role in establishing the logics of new social fields.
For Good and Country: Nationalism and the Diffusion of Humanitarianism in the Late-Nineteenth-Century (The Sociological Review, 2016)
Winner of the 2016 American Sociological Association Global and Transnational Sociology Best Graduate Student Paper Award Despite the growing interest in transnational fields and their influence on national-level dynamics, existing literature has not yet addressed the processes involved in creating such fields in the first place. This article provides insight into the complexities involved in national-transnational interactions amidst national and transnational field formation. It examines the nascent transnational humanitarian field of the late nineteenth-century through the work of the emerging Red Cross Movement in the 1860s-1890s, drawing primarily on the archive of the International Committee of the Red Cross. The findings show that National Red Cross (NRC) societies employed a discourse drawn from a transnational cultural arena in order to gain central positioning in their national fields and to convince other parties of their necessity. Conversely, NRCs used nationalism as a form of symbolic capital in establishing themselves in their national fields, seemingly at odds with their cosmopolitan aspirations. Thus, by contrast to the ideal-typical representation of global humanitarianism as non-national, these findings suggest that nationalism and impartial humanitarianism are historically intertwined. More broadly, the article argues that national-level field dynamics as well as nationalism play important roles in the creation of transnational fields, even when field actors present themselves as acting for universal causes.
Uneasy Settlements: Reparation Politics and the Meanings of Money in the Israeli Withdrawal from Gaza (Sociological Inquiry, 2014)
Negotiations about reparations tend to take the language of interests and to deal primarily with monetary compensation for disadvantaged groups. In such proceedings, aggrieved claimants are likely to make a variety of claims about the use of money to represent their experience, ranging from demands for increased compensation to rejections of the entire process altogether. The article draws attention to the communicative functions of money in the reparation process. It claims that actors may grudgingly agree to attach a monetary value to what they hold sacred, but simultaneously strive to preserve their sense of self-worth and to elicit identification by raising moral critiques about the use of fiscal logic. To exemplify, the article focuses on the 2005 removal of Jewish-Israeli settlers from Israeli-occupied territories. It shows that settlers indeed demanded to be compensated fiscally for their lost property. At the same time, it shows that they raised objections to the use of fiscal logic in representing their experience and offered alternate logics of evaluation. The settlers resisted shame and devaluation through such competing logics, demanding that the state reaffirm a positive and embracing relationship with them despite its decision to evict them.
Sociological Inquiry 84, no.2 (2014): 294–315.
This article is available at this link.
I have also published a policy brief related to this article, which is available to read on the Scholars Strategy Network website: "Israeli Settlers Evicted from Occupied Areas Want Community Affirmation along with Compensation", SSN Key Findings, November 2013.
Penny for your Thoughts: Beggars and the Exercise of Morality in Daily Life (Sociological Forum, 2012)
Urban sociology has tended to study interactions between passersby and “street persons” with an emphasis on the ways street persons become bothersome, harassing, or dangerous. This article moves away from the focus on the ways interactions in public go awry and focuses on how individuals account for the mundane, everyday exchanges they have with strangers who seek their help. Based on interview data and qualitative analysis of data from an Internet survey, this article suggests that the presence of beggars does not inherently symbolize urban decay to passersby and does not necessarily elicit anxiety, but instead provides a valuable texture of urban life. Further, the article argues that individuals, when justifying their responses to requests for help from needy persons (beggars) in urban spaces, use a variety of cultural strategies to maintain their perception of themselves as moral persons, both when they choose to help and when they refuse. Drawing from these findings, the article suggests that urban sociology and the sociology of risk would benefit from sensitizing their studies of public interactions to the diverse meanings individuals assign to them, rather than presupposing annoyance, anxiety, or fear as their predominant characteristic.
Sociological Forum 27, no. 4 (2012): 847-871.
This article is available at this link.
I have also published a policy brief based on part of this research, which is available to read on the Scholars Strategy Network website: "How Passers-By and Policymakers View Beggars in American Communities", SSN Key Findings, April 2014.